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Serayah Stars in Material Girl's 'Dark Romance' Fashion Campaign

Serayah Stars in Material Girl's 'Dark Romance' Fashion Campaign

Material Girl‘s new Dark Romance fashion campaign looks so good!

Empire star and singer Serayah is back for another season with the fashion brand and the entire campaign is so gorgeous.

The campaign was shot in Los Angeles by Zoey Grossman, and shows Serayah in a new light, combining the fierce confidence we know Serayah and our Material Girls for with a softer, feminine side that is authentic to her true nature every day.

The new collection features dark florals and rich tones, lush textures and wispy fabrics.

The fall collection is available to shop now on Macys.com.

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KJ Apa Dishes On His New Watch Campaign With Fossil

KJ Apa Dishes On His New Watch Campaign With Fossil

KJ Apa lets out a laugh in his new spotlight video for his new Fossil watch campaign.

Speaking with Teen Vogue about his campaign, the Riverdale actor opened up about how he likes to wear watches just like his father.

“I’ve always loved Fossil. As a kid, my dad used to wear Fossil watches and I was lucky because I sometimes got to snag a few of them,” KJ says.

He adds, “I’ve known about the brand for a long time and when they approached me, I was really excited about it because their thoughts for the campaign were really honest and cool ideas. It worked out perfectly.”

KJ also dished about watches sometimes being obsolete – but he’ll still keep wearing them.

“With phones and stuff now, time is so accessible, so watches now can be purely aesthetic,” KJ shared. “When you want to know the time, you want to be able to check it easily and you want it to be sick looking as well. Fossil is killing it because they’re making watches that are really stylish and simple at the same time.”

Inanna Sarkis & Twan Kuyper Star in Aeropostale's New Fall Jean Campaign!

Inanna Sarkis & Twan Kuyper Star in Aeropostale's New Fall Jean Campaign!

Inanna Sarkis gets a cute hug from Twan Kuyper in this new shot from their new Aeropostale Fall 2018 jean campaign.

The two models, actors and social media stars are the faces for the new campaign which showcases the launch of three new fits, the Norma jean, Flex Effect, and the Cheeky Fit.

“I’m excited to partner with Aéropostale to launch their Fall campaign,” Inanna shared in a statement. “Having the opportunity to create content that is authentic to my personality and style featuring the new fits was a great experience. I can’t wait for my followers to shop the new collection!”

“I had a blast partnering with Aero on their denim campaign!” Twan added. “Looking forward to launching the YouTube video to show my fans what makes Aéropostale denim so great. Stay tuned to see which Aéropostale store I’ll be visiting this Fall.”

The Fall 2018 collection is out in stores and online now on Aeropostale.com.

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Veronica & Vanessa Merrell Celebrate Launch of New Fashion Line, True Img!

Veronica & Vanessa Merrell Celebrate Launch of New Fashion Line, True Img!

Veronica and Vanessa Merrell pose with their family at the launch party for their new fashion collection, True Img, in Los Angeles on Tuesday afternoon (July 17).

JJJ was lucky enough to attend the bash and got the scoop about the collection and where their inspiration for the pieces came from.

“We just always had a passion for fashion, ever since we were little,” Vanessa told us exclusively. “We’ve always kept up with the trends. In fact, we sew clothes together for our little dolls!”

She continued, “We’ve always just been creating clothes and designing stuff. It was something we’ve always wanted to do and YouTube gave us this opportunity, this platform to pursue our dream of creating our own clothing line.”

The name of the line is actually really special too!

“The clothing line is called True Img. Veronica’s name means ‘true image’ and my name means butterfly so that’s why we have the little butterfly logo!”

Veronica also opened up to us about how their personal style impacted the capsule collection.

“I think our personal style definitely is shown through the line,” she shared. “I wear darker clothes, edgy style and Vanessa is more girly and pink! So we’ve definitely put both of our inputs into the line and there’s a good mix of stuff we would wear individually and things both of us would wear.”

Vanessa and Veronica welcomed tons of friends to the party including Maia Shibutani, Teala Dunn, Gabbie Hanna, Jenna Ortega, LaurDIY, Paris Berelc and many more.

Check out all the pics below!

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Ariana Grande & Gigi Hadid Want You to 'Be More Human'

Ariana Grande & Gigi Hadid Want You to 'Be More Human'

Ariana Grande and Gigi Hadid are starring in a new fashion campaign for Reebok and there is a great message being put out into the world.

The campaign’s rally cry is “Be More Human,” Which encourages people to be the best possible version of themselves physically, mentally and socially.

Reebok has created ten different limited-edition shirts, each featuring an inspiration message from one of the women featured in the campaign. 100% of the purchase price from the sale of each shirt will be split equally and go to the Movemeant Foundation and The Women’s Strength Coalition.

Reebok has a long history of empowering women and supporting those who empower others,” said Melanie Boulden, Reebok Vice President of Marketing. “We did this back in the 1980’s, when the brand helped usher in a new fitness movement, led by women, that changed culture and made it ok for women to sweat and have muscles. We are still at it today, developing innovative product for women, by women, and encouraging females to experience the physical, mental and social transformation that happens when we move – the essence of our Be More Human philosophy.”

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