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Scooter Braun Says Everyone Told Him to Give Up on Justin Bieber During Rough Patch

Scooter Braun Says Everyone Told Him to Give Up on Justin Bieber During Rough Patch

Justin Bieber‘s manager Scooter Braun is speaking out about Justin‘s darkest moments.

The longtime talent manager recently revealed that back when just went through a rough patch a few years ago, he felt like he failed him.

“It was worse than people realized. I failed him day after day. We were living in hell because he was in such a dark place,” Scooter told the WSJ.

He added, “Some of the biggest people in the industry, people invested in Justin’s career, told me, ‘It’s over. Focus on something else. That kid is done.’ I made a promise to him when he was 13 that I would never give up on him. I plan on keeping that promise.”

“I think he’s seen the worst of himself, and to watch him rise out of it was amazing,” Scooter noted.

We’re so glad Scooter didn’t give up on Justin and he was able to prove everyone wrong!

Justin Bieber's Manager Scooter Braun Writes Touching Post to Fans Following Tour Cancellation

Justin Bieber's Manager Scooter Braun Writes Touching Post to Fans Following Tour Cancellation

Justin Bieber‘s longtime manager Scooter Braun is addressing fans following Justin‘s tour cancellation.

The 36-year-old manager shared a touching post on Instagram, thanking fans for their support and apologizing for the unfortunate news.

“An incredible run. Congrats to @justinbieber on an incredible tour and thank you to the entire cast and crew for your unending support,” Scooter wrote, before thanking many of those involved in the 16 month tour.

He continued, “And to those that won’t be able to see it…on behalf of myself, Justin, and the team, we are sorry. That was never our intent. But a man’s soul and well being I truly care about came first and We must all respect and honor that. Justin will be back and I know he looks forward to performing for you and with you all again. One chapter ends and another begins. Thank you again…your support for Justin is inspiring. Cheers.”

Ariana Grande & Manager Scooter Braun Are Teaming Up Again

Ariana Grande & Manager Scooter Braun Are Teaming Up Again

Ariana Grande will be working with manager Scooter Braun again, Billboard confirms.

The 23-year-old singer and the 35-year-old talent manager have joined forces professionally before, but they decided to call if off in February.

At the time, Ariana‘s mother Joan and Stephanie Simon of Untitled Entertainment chose to take over the the singer’s management.

Scooter will now serve as Ariana‘s main manager, helping to oversee all areas of her career.

Scooter‘s other clients include Justin Bieber, Kanye West, and Usher, among others.

Scooter Braun on Justin Bieber's Tough Times: 'It Was Far Worse Than People Realize'

Scooter Braun on Justin Bieber's Tough Times: 'It Was Far Worse Than People Realize'

Justin Bieber‘s manager Scooter Braun is opening up more about his rough couple of years.

“The outsiders don’t really know what was happening. It was far worse than people realize,” Scooter told the NYT. “And when he is ready, he will tell what he was going through. But it’s a hard thing to watch someone you care and genuinely love go through that. I’m really, really happy that’s over.”

Scooter said it took a long time for anything to change and before he booked new projects for Justin.

“As I started to see it going in the wrong direction, I started to prepare,” Scooter said. “I put deals in place where he was protected for the long run. And I started to prepare my company to scale, because I was not going to let him work. [After 2013's Journals] he wanted to tour, and I honestly at that time felt, if he toured, he could die….I was trying to do that job for a year and a half, and I failed every single day. It wasn’t until something happened that it clicked for [Justin]. He made the conscious decision as a young man: “I need to make a change in my own life.”

Scooter added, “I decided I needed six months of that. I looked at Robert Downey Jr. and all these people — when you ask for redemption, people will give it to you. But if you’re the boy who cried wolf, they’ll destroy you. Once I saw there was consistency I said, O.K., now it’s time to go back in the professional life. The click happened about 20 months ago. Six months after that, you start seeing me planning a [Comedy Central] roast. And then the Calvin Klein ads come, and the roast comes…”

Scooter Braun Reacts to Justin Bieber & Ariana Grande's Past Scandals

Scooter Braun Reacts to Justin Bieber & Ariana Grande's Past Scandals

Famed manager Scooter Braun is sharing his thoughts about his clients Justin Bieber and Ariana Grande in a new interview with The New York Times.

When asked how he responded to Ariana‘s first mini-scandal when she was caught licking donuts in a California shop, he had some good advice.

“I tell her, you have to address the mistakes that you made and own them. Some of the words she used in that shop were things she needed to address, and she did,” he explained, adding that he thought there was an overreaction from the public.

Scooter also alluded to Justin‘s egg-throwing incidents.

“But I also think — not about her, but just in general — we’re getting a little ridiculous when it comes to doughnuts and eggs. The rock stars of ’70s were really [expletive]. Let’s talk about some real stuff. Why are we discussing that when we have real significant issues in the world? Like, gun control. And the fact that a presidential candidate is saying things that I find to be anti-American. These are the things we should be angry and frustrated about.”

Justin Bieber's New Music Will Shock, Says Manager Scooter Braun

Justin Bieber's New Music Will Shock, Says Manager Scooter Braun

Scooter Braun opens up about managing Justin Bieber‘s career in this new interview with Complex magazine.

The 33-year-old music mogul opened up to the glossy about the 20-year-old’s upcoming album and his past mistakes. Check it:

On competition and aspiring to be Michael Jackson: “It’s funny, I talked to him about this today, and I feel like it’s not competition. You nailed it with aspiration, because when you have to give up that much of your life, it’s only worth it if you can strive to be great. When I was playing basketball in my backyard, I wanted to be Michael Jordan, because when you’re shooting the jumper in the backyard, you don’t want to be the sixth man. With Justin, it’s Michael Jackson and careers like that. But as he becomes more and more of a man each day, the challenge for him is learning who he is. He’s in such an incredible place right now, and he’s excited to share where he is with the world next year. It will shock some people and make others really happy. He’s ready to step up and be the man people want him to be, and he got there on his own time, like all of us did. So, right now, it’s less about Elvis and Michael, and more about him being the man he wants to be.”

On the shock factor: “It’s one, through his music, and two, through his candor, his openness about what he’s learned in the last year. Things get overblown, but sometimes he makes mistakes…”

On Justin’s mistakes: “Look, I’m not going to focus on anything specific, but the hardest part is being a little bit older [than your clients], and their actions aren’t necessarily actions you’d [take]. Sometimes it’s frustrating because you think, ‘I could’ve avoided that’ or ‘I could’ve helped you get through that,’ but then you realize that you are the person you are because you went through it, and they need the opportunity to go through it too. And if they do, you’re just supposed to be there to help them rise. I’m not interested in the mistakes that people make. I’m interested in how they react to them. That’s what defines us as adults. Being young, like Ariana [Grande] and Justin are, they will have opportunities to fall, and they will be defined by how they rise.”

For more on Scooter and Justin, visit Complex.com.

Justin Bieber Visits Scooter Braun & His New Baby Boy in the Hospital

Justin Bieber Visits Scooter Braun & His New Baby Boy in the Hospital

Congrats are in order to manager extraordinaire Scooter Braun after he and his wife Yael Cohen welcomed a baby boy on Friday afternoon (February 7) in Los Angeles, according to TMZ.

To add to the happy news, the 33-year-old manager got a visit from Justin Bieber in the hospital.

PHOTOS: Check out the latest pics of Justin Bieber

No word on what they’ve named the baby yet!

Scooter and Yael got married in July 2014 surrounded by friends and family — including Justin, Sophia Bush, and Ed Sheeran.

Congratulations to the happy couple on the birth of their new son!

Justin Bieber Celebrates Calvin Klein Collaboration with Scooter Braun & Friends!

Justin Bieber Celebrates Calvin Klein Collaboration with Scooter Braun & Friends!

Justin Bieber poses with his manager Scooter Braun during a celebratory dinner after becoming the new face of Calvin Klein!

The 20-year-old singer was also joined by his pals Lil Za and Julian Swirsky, as well as Kris Jenner‘s boyfriend Corey Gamble.

PHOTOS: Check out the latest pics of Justin Bieber

“With my youngins tonight. Good talks with good young men. @justinbieber @julkeyz @theworldshero,” Scooter captioned a pic of the group.

Also pictured below: Kris dons a long trench coat while arriving at an office building for a meeting with daughter Khloe Kardashian that same day in Beverly Hills, Calif.

30+ pics inside of Justin Bieber celebrating with friends… More Here! »

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