Percy Jackson Electrifies The Sunset Strip

Check out the lightning strike in the brand-new Percy Jackson billboard poster!

Costars Logan Lerman, Alexandra Daddario and Kevin McKidd of Percy Jackson & The Olympians: The Lightning Thief lit up the Sunset Strip in Hollywood with the gigantic poster on Wednesday night (October 28).

The billboard emits 1.2 million volts of pure lightning — enough to light several homes! The modern and unique marketing tool employs some time-tested technology: its “lightning” is powered by a transformer invented 100 years ago by scientist Nikola Tesla.

That’s one FIERCE poster! Percy Jackson & The Olympians: The Lightning Thief hits theaters on Friday, February 12, 2010.