Holland Roden & Keke Palmer: Live In Pink Party!

Holland Roden and Keke Palmer hit the pink carpet at the Live IN Pink party on Wednesday night (August 15) held at the Petit Ermitage Hotel in West Hollywood, Calif.

The “Live in Pink” campaign signifies women coming together to support each other, to increase breast cancer awareness and ultimately, to find a cure and features a signature pink capsule collection designed by LOFT, styled by Giuliana Rancic, and anchored by a limited-edition statement necklace of Giuliana’s own design.

Holland is wearing a BCBG MaxAzria dress with Jerome Rousseau heels, and a LOFT‘s embossed croc print flat clutch in bright peony.

Keke chose LOFT‘s pink seamed pencil skirt in LOFT scuba with the brand’s printed button down blouse in warm neutral tones. So chic!