Disney Launches Cinderella's A Million Words of Kindness Campaign

Disney just launched the best campaign ever, in support of the upcoming Bluray release of Cinderella.

Announced over the weekend at the 2015 D23 Expo, the studios revealed the “A Million Words of Kindness” Campaign, which invites fans everywhere to pledge their commitment to be courageous and kind in the hopes of achieving “A Million Words of Kindness” in time for World Kindness Day on November 13th.

In the film, Ella is told by her mother, “Where there is kindness, there is goodness; and where there is goodness, there is magic.”

You can visit CinderellaKindness.com and submit words of courage and kindness, as well as by using hashtags #Cinderella and #bekind or the handle @Cinderellamovie.

These kind words and their entrant’s names will then appear on the site’s interactive “Kindness Wall.”