Taylor Swift Breaks Record for Most Views of a Music Video in 24 Hours!

This is not much of a surprise, but we can officially confirm that Taylor Swift now holds the record for the most viewed music video on YouTube in a 24 hour period!

The video for “Look What You Made Me Do” has shattered the previous record held by Adele‘s “Hello” video, which was viewed 27 million times in its first 24 hours online.

HIDDEN MEANINGS & MOMENTS: You probably missed these 20 things in Taylor‘s video!

With several hours to go, Taylor‘s video has already hit the 30 million view mark.

Congrats on the big accomplishment!