Niki & Gabi, LaurDIY & More Digital Influencers Reflect on 2017 Accomplishments

LaurDIY

YouTube subscribers: 7 million
Twitter followers: 5.3 million
Instagram followers: 3.8 million

Biggest success of 2017: “OMG, 2017 was incredible. I got a dog (life complete), bought a house, travelled to new countries, won a streamy award and launched some really fun products.”

Goals for 2018: “2018 is going to be a huge year for me – so many new LaurDIY products will be launching in stores and online!!! I’ve been keeping a ton of secret projects under wraps for most of 2017, so this is the year they all launch – hoping for super successful launches of course!”

Her biggest fail and how she overcame it : “I booked a movie ticket for the wrong day once but other than that I’d say I’m doing okay. Every fail can be turned into a funny story or adventure!”

Favorite rising star right now: “Sarah Jane Betts!!! She’s my fav YouTuber right now – she makes amazing content and I think she’s going to blow up majorly this year!!”

Best advice for someone looking to succeed in the social media space: “If you’re just getting into social media, my best advice would be to not take it so seriously. People get so caught up in the numbers and likes that it can take the fun out of it. Make content you like and have fun doing and it’ll all come together.”