Harry Styles To Front New Gucci Fragrance Campaign

Harry Styles steps out in a simple look on Saturday afternoon (June 8) in London, England.

The 26-year-old singer carried a Gucci bag to go along with his khaki pants and red and orange striped sweater.

PHOTOS: Check out the latest pics of Harry Styles

It was recently announced that Harry will be starring in a new fragrance campaign for Gucci, shot by Glen Luchford. The new scent will be a gender-less fragrance called Mémoire d’une Odeur, and it will be out this August.

Harry has had a long-standing relationship with the brand. He serves as the face of Gucci tailoring, and he even co-hosted the 2019 Met Gala alongside Gucci creative director Alessandro Michele.