Gigi Hadid Goes Electric In Prada's New Fashion Campaign Film

Gigi Hadid becomes a mad scientist in Prada’s newest fashion campaign film.

Directed by Willy Vanderperre with Nicolas Karakatsanis as Director of Photography, the campaign film also features Sora Choi, Lillian Conner, Freja Beha Erichsen, Berit Heitmann, Maud Hoevelaken, Britt Van Den Herik, Rebecca Longendyke, Elsemarie Riis, Mona Tougaard, Jing Wen, Anok Yai, Kirill Astashev, Daan Duez, Jeremiah Fordjour, Wellington Grant, Yang Hao, Freek Iven, Jeranimo van Russel, and Nathan Westling.

Throughout the visual, the scenario echoes one of the gothic science-fiction films that served as potent inspiration behind both men’s and womens’ collections.

See it in full here: