Taylor Swift Secures Biggest Sales Week of 2019 After One Day

We’re so excited for Taylor Swift because she already has achieved the biggest sales week of 2019 after ONE DAY!!!

Lover sold 450,000 copies on its first day of release, according to Billboard. This number does not include streaming numbers.

The previous top sales week for 2019 was the Jonas Brothers‘ album Happiness Begins, which sold 357,000 copies in its first week.

Lover already has the biggest sales week for an album since Taylor‘s previous album reputation, which sold 1.216 million copies in its first week back in late 2017.

While these numbers are purely estimates at this point, Billboard says that industry forecasters predict that the album will sell 550,000 copies in its first week and streaming numbers will push it to 700,000 equivalent album units for the first week.