Lili Reinhart Is The New Face of CoverGirl!

Lili Reinhart Is The New Face of CoverGirl!

Lili Reinhart was just named the newest face of CoverGirl and JJJ is freaking out!

The 23-year-old Riverdale star will help the beauty brand re-launch it’s famous slogan, “Easy, Breezy, Beautiful”, and will be the face of their upcoming Spring 2020 collection.

“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” Lili shared in a statement. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us.”

She adds, “I am so honored to partner with COVERGIRL, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”

“We’re excited for Lili to join our COVERGIRL family as she embodies a woman who is unapologetically herself – she is authentic, talented, and truly lives by what she believes in,” Erika Woods, Vice President of Marketing at CoverGirl shared.

Lili joins Ayesha Curry, Issa Rae and Maye Musk as a brand ambassador.

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Photos: CoverGirl
Posted to: Beauty, Lili Reinhart