Madelaine Petsch Helps Launches Conair's New Auto Curler Appliance in NYC

Madelaine Petsch gives her hair a fresh curl during Conair’s Unbound Auto Curler launch event in New York City on Monday night (November 11).

Joined by hairstylist Marc Mena, the 25-year-old Riverdale actress showed off the capabilities of the new hair appliance, which is the “first high-performance cordless, rechargeable auto curler that achieves long-lasting curls and waves, anytime or anywhere.”

PHOTOS: Check out the latest pics of Madelaine Petsch

If you caught Madelaine‘s Instagram Stories, she and Marc were even using it on the way to the event in the car!

FYI: Madelaine wore a Versace suit dress and Jimmy Choo shoes.

20+ pics inside of Madelaine Petsch at the Conair Unbound Auto Curler launch…