James Charles Announces 'Instant Influencer' YouTube Reality Show - Watch the Trailer!

James Charles is launching a new YouTube reality competition show, Instant Influencer!

The beauty YouTuber made the announcement on Thursday (April 2).

“I am so excited to FINALLY announce my very own show, @instantinfluencer will be streaming on a @youtube screen near you for FREE starting April 24th. 🎨,” he wrote on Instagram. “This project has been a dream come true and I cannot wait for you all to see all of the hard work that went into it… Blend, but don’t blend in. 🔥 #instantinfluencer.”

“Who has what it takes to become a beauty superstar and take home $50,000?! 👑,” he added. “Streaming FREE on YouTube starting April 24th! ❤️.”

Watch the trailer now!

ICYMI, be sure to also watch James Charles give viral TikTok star Adam Ray Okay aka Rosa a glam makeover.