Hailey Bieber Reveals Why She's Starting Her Own Skincare Line

Hailey Bieber is dishing on her upcoming skincare line.

The 25-year-old model will be launching her Rhode Skin “soon,” and opened up about what inspired her to start it in the new issue of Allure magazine.

“I just could always remember my mom, as a child, getting [me] out of the bath, drenching me head to toe, just hydration, hydration, hydration, very focused on keeping the skin healthy. It started with my grandmother, she taught my mom, my mom taught me,” she told the mag in the May 2022 issue.

Find out more inside…

See more of what Hailey shared with the mag below!

On how she handles fame: “It would be exhausting for me to try to control everything. There’s just no way I can do that. It’s very hard to control a media narrative, so I try to just do my best to be myself and accept that.”

On how she found her brand’s niche: “I was ordering crazy amounts of skin care, trying everything that was expensive to inexpensive to mid-range. And I found that the most tried-and-true stuff were the solidly formulated products that were affordable, where I could tell people kept on going back to, and that’s what I kept going back to as well. The initial launch focuses on maintaining the skin’s moisture barrier. I’ve given it to a lot of different makeup artists to try on their clients and I’ve gotten really good feedback on it.”

On entering the beauty industry: “I think that as a team, we are going into it knowing that people are tired of seeing brand after brand after brand from different people and faces and celebrities. I definitely have had my fears, for sure, because the market is so busy and so saturated. And I’ve had to, obviously, have the confidence in myself and in our brand to really feel it’s going to be something refreshing and different.”

For even more from Hailey Bieber, head to Allure.com!