OlderEmma Chamberlain Launches New Collaboration With Levi's Inspired by Northern California
Emma Chamberlain and Levi’s® have collaborated on a brand new collection which was just released on Thursday (September 28)!
The 22-year-old YouTube star and the clothing brand have re-teamed for a new collection of pieces that give a nod to Northern California, where both Emma and Levi’s® are from.
Find out more about the line and see photos of all the pieces inside…
“The Levi’s® team gave me so much flexibility and basically took my exact ideas and made them real. It was such a magical experience,” Emma shared in a statement. “I would say this collection is nostalgic, outdoor-inspired, and timeless. I was really inspired by the fact that the brand and I are both from the San Francisco area, and I wanted to lean into what makes Northern California so special. All the pieces also sort of remind me of things that I would freak out over if I saw them at the thrift store. I wanted them to have classic silhouettes that you could wear for the next ten years and never get sick of.”
The new collection consists of jeans, a boxy jacket, a fitted knit top, a midi skirt, trousers and a mockneck sweater.
“The creative process was super organic and exciting with Emma — she had a very strong and genuine point of view for her collection”, Karyn Hillman, Chief Product Officer at Levi Strauss & Co, said. “While paying homage to the picturesque nature of our shared home of Northern California, these pieces embody coziness and effortlessness with a lot of authentic character. It’s been a joy working alongside Emma and to see this beautiful collection and campaign come to life.”
The new Levi’s® x Emma Chamberlain collaboration is in stores NOW, as well as on the Levi’s® app and Levi.com!
If you missed it, Emma was recently named one of the Top 10 creators of 2023 by Forbes.
Emma recently opened up about the effects that vlogging has taken on her mental health and how she can’t continue without some changes.
Browse through the gallery to see Emma Chamberlain’s new Levi’s® campaign photos…
