Zac Efron: 'At Any Price' Premiere in NYC!

Zac Efron poses with co-star Heather Graham at the premiere of At Any Price held at Landmark Sunshine Cinema on Thursday night (April 18) in New York City.

Set in the competitive world of modern agriculture, ambitious Henry Whipple (Dennis Quaid) wants his rebellious son Dean (Efron) to help expand his family’s farming empire.

However, Dean has his sights set on becoming a professional race car driver. When a high-stakes investigation into their business is exposed, father and son are pushed into an unexpected situation that threatens the family’s entire livelihood.

At Any Price opens April 26th.