OlderAddison Rae Announces Item Beauty Launch Date!
Addison Rae is getting ready to launch her own beauty line – Item Beauty!
The 19-year-old has been teasing it for the last few weeks and fans will finally be able to buy the first six products on August 11th.
Addison teamed up with Madeby Collective, the sister company to Ipsy, and she dished that the name is a play on the phrase “we’re an item.”
“I’ve been around makeup for so long, I knew exactly what I was looking for in a product and valuing self-expression and using these products to enhance your features,” Addison told WWD.
The first products that will be released include a mascara, a jelly eye shadow, a brightening powder, a brow definer, a lip oil and a contour duo, which are all formulated without parabens, phthalates and mineral oil.
Item Beauty products will be available on ItemBeauty.com, and at some point, in Ipsy’s glam bag. Be sure to also follow the new beauty brand on Instagram @itembeauty if you haven’t already!
