Alex Cooper Launches New The Unwell Network, Signs Alix Earle & Madeline Argy as First Talent to Develop Projects

Alex Cooper is expanding her growing empire!

The Call Her Daddy host has just launched her brand new The Unwell Network, which is set to be a platform for “unique voices that embrace social challenges and personal insecurities through honest conversation.”

As part of the new platform, she has already signed Alix Earle (pictured top right) and Madeline Argy (pictured bottom right) as the first two marquee creators, who will both develop new multi-platform content and projects under the banner.

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“I have an uncommon and amazing relationship with my audience. We have this connection and bond built upon trust that’s allowed us to cover all sorts of topics in a way that isn’t exclusive or intrusive,” Alex shared in a statement. “We live in a world where we are inundated with content, but The UNWELL Network will be the source everyone can go to for unique perspectives exploring what’s top of mind today for this generation.”

“I’m so excited to announce the first of many creators in the Unwell Network’s family,” she continued. “Alix Earle and Madeline Argy both have a unique presence that captivates an audience, but I love how they approach content in very different ways. Madeline is wildly popular in the UK and is one of the few creators who can keep an audience engaged for hours with her captivating storytelling. Alix took the US by storm with her ‘get ready with me’ videos, college lifestyle, and endearing personality. I feel honored to be at a place in my career where I can pass along knowledge and advice for a new generation of creators to flourish.”

Call Her Daddy will also now be produced under Unwell Network, which will be producing “experiences for the most sought-after creators and talent across pop-culture, beauty, fashion, lifestyle, and more — each bringing a compelling mix of entertainment and expertise.”

The Unwell Network is a part of Alex‘s Gen-Z focused media company Trending, which she co-founded with fiancé Matt Kaplan from ACE Entertainment, who has produced the To All the Boys franchise and more popular YA films and series.