Kylie Jenner shows off PUMA‘s latest collection in this new shot.
The 18-year-old reality star is the face of the company’s new PUMA Fierce collection, which launches TOMORROW, April 1st.
The PUMA Fierce is a “lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling. The unexpected design has a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements. The style will take you to and from your latest training class while taking your look to the next level.”
“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” Adam Petrick, Global Director of Brand and Marketing for PUMA, shared. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”
The PUMA Fierce will be available in four colors, retails for $90 and be available at PUMA Stores, PUMA.com and retail partners worldwide.