Wed, 15 June 2016 at 9:00 pm

Prince Royce Named New Face of Ecko Fashion Brand

Prince Royce picks up his guitar to play a little tune in this behind-the-scenes image from his Ecko campaign shoot.

The 27-year-old singer is the brand’s new marquee ambassador, face of the fall ’16 “All Access” campaign and curator of an upcoming signature limited edition capsule collection.

“I’ve grown up with Ecko, so I’m excited and energized about this partnership and everything we’re doing together. I can’t wait to share with my fans what a day in my life is like, what I enjoy wearing and give them a chance to have a piece of that,” Prince Royce shared.

The campaign was photographed by Eric Ray Davidson at the SLS in Beverly Hills, and is “intended to give Ecko and Prince Royce fans a sneak peek into the ‘grit and glamour’ of Royce’s Hollywood lifestyle�on and off the stage.”

The campaign also links fans with his upcoming tour with Pitbull this summer, and fans will have an exclusive digital and real-time “all-access” pass, including behind-the-scenes video content on Ecko.com, Facebook Live sessions with him and Snapchat reveals of unseen tour footage. Nice!