Prince Royce Named New Face of Ecko Fashion Brand

Prince Royce Named New Face of Ecko Fashion Brand

Prince Royce picks up his guitar to play a little tune in this behind-the-scenes image from his Ecko campaign shoot.

The 27-year-old singer is the brand’s new marquee ambassador, face of the fall ’16 “All Access” campaign and curator of an upcoming signature limited edition capsule collection.

“I’ve grown up with Ecko, so I’m excited and energized about this partnership and everything we’re doing together. I can’t wait to share with my fans what a day in my life is like, what I enjoy wearing and give them a chance to have a piece of that,” Prince Royce shared.

The campaign was photographed by Eric Ray Davidson at the SLS in Beverly Hills, and is “intended to give Ecko and Prince Royce fans a sneak peek into the ‘grit and glamour’ of Royce’s Hollywood lifestyle—on and off the stage.”

The campaign also links fans with his upcoming tour with Pitbull this summer, and fans will have an exclusive digital and real-time “all-access” pass, including behind-the-scenes video content on Ecko.com, Facebook Live sessions with him and Snapchat reveals of unseen tour footage. Nice!


Prince Royce for Ecko Fall ’16

15+ pics inside from Prince Royce‘s Ecko campaign…

Like Just Jared Jr. on FB
Royce-ecko prince royce new ecko campaign ads bts pics 01
Royce-ecko prince royce new ecko campaign ads bts pics 02
Royce-ecko prince royce new ecko campaign ads bts pics 03
Royce-ecko prince royce new ecko campaign ads bts pics 04
Royce-ecko prince royce new ecko campaign ads bts pics 05
Royce-ecko prince royce new ecko campaign ads bts pics 06
Royce-ecko prince royce new ecko campaign ads bts pics 07
Royce-ecko prince royce new ecko campaign ads bts pics 08
Royce-ecko prince royce new ecko campaign ads bts pics 09
Royce-ecko prince royce new ecko campaign ads bts pics 10
Royce-ecko prince royce new ecko campaign ads bts pics 11
Royce-ecko prince royce new ecko campaign ads bts pics 12
Royce-ecko prince royce new ecko campaign ads bts pics 13
Royce-ecko prince royce new ecko campaign ads bts pics 14
Royce-ecko prince royce new ecko campaign ads bts pics 15
Royce-ecko prince royce new ecko campaign ads bts pics 16
Royce-ecko prince royce new ecko campaign ads bts pics 17
Royce-ecko prince royce new ecko campaign ads bts pics 18
Royce-ecko prince royce new ecko campaign ads bts pics 19

Photos: Courtesy of Ecko
Posted to: Fashion, Prince Royce
A Member of Townsquare Entertainment News | Advertise here