Sofia Richie is the New Face of PrettyLittleThing.Com - See Her Campaign!

Sofia Richie is the New Face of PrettyLittleThing.Com - See Her Campaign!

Sofia Richie keeps her head down while walking out of a club after a fun evening out on Wednesday (October 12) in London, England.

The 18-year-old model was just annnounced as the new face of the UK-based fashion brand PrettyLittleThing.com! Check out the campaign below!

PHOTOS: Check out the latest pics of Sofia Richie

The collection, called “PrettyLittleThing Starring Sofia Richie,” will launch on October 31, just in time for the holiday season.

Sofia is set to host a party for the brand this week in London.

25+ pics inside of Sofia Richie

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