Vine: The Real Reason the App is Dunzo

Vine: The Real Reason the App is Dunzo

Vine‘s fate was sealed nearly a year ago, but we just found out last week the app is dunzo in a few months.

According to industry blog Tech.Mic, over 20 top Viners got together in a secret meeting around this time last year to discuss the dying platform.

“We all started to notice our numbers became less and less, while Instagram was growing,” Amanda Cerny (4.7 million Vine followers) explained to the blog about what started the discussion.

Reportedly, the Vine stars wanted to continue creating on the app, but they had some demands: If Vine would pay the stars more money and improve some frustrating app features (like anti-bullying solutions), they would continue to make vids.

No agreement could ultimately be reached and/or the changes were moving too slow, and Viners started to put more creative energy into other apps, like Instagram and YouTube.

Ultimately, parent company Twitter announced the app will be put to rest soon.

Still, Vine — which launched the careers of Nash Grier, Shawn Mendes and Cameron Dallas — still leaves many people grateful.

“At the end of the day, I have 2.5 million YouTube followers because of Vine, I have 2 million Instagram followers because of Vine and I’m making all my money and getting auditions because of Vine,” Gabbie Hanna (4.9 million Vine followers) explained to Tech.Mic.

R.I.P. Vine. What app are you most addicted to?

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Posted to: Social Stars, Vine
  • eternalozzie

    give me a break … vine was killed because it couldn’t be made profitable … paying the vine “stars” that kind of money would killed it faster. vine was doomed from the beginning as there was no path to profit.