The DNCE frontman – who will take the stage as a presenter at the 2017 iHeartRadio Music Awards this Sunday (March 5) – helped launch the new Guess men’s underwear collection “Hero” at Macy’s Herald Square on Thursday in New York City.
He was joined by Men’s Fashion Director at Macy’s Durand Guion.
The collection is part of Macy’s spring 2017 campaign.
In honor of the launch, Joe would like you to rewatch the campaign video featuring himself and model Charlotte McKinney baring it all while showing off the line below.
Watch Joe give his best underwear modeling tips here.
Posted to: Joe Jonas