Selena Gomez Joins Puma Family, Will Create 'Something Special' with the Brand!

Selena Gomez Joins Puma Family, Will Create 'Something Special' with the Brand!

Selena Gomez has an exciting new project lined up – a new partnership with Puma!

“Being part of the PUMA family is very exciting for me,” Selena said in a statement. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”

In her new role with the brand, Selena will design new product and marketing campaigns. She’s already starring in her first: for the brand’s Phenom footwear!

Check out the first campaign photos below…

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Credit: Guy Aroch
Posted to: Fashion, Selena Gomez