Musician Loren North Premieres 'Bad Timing' Music Video (Exclusive)

Musician Loren North Premieres 'Bad Timing' Music Video (Exclusive)

Loren North is back with a brand new song that will be on your minds all day long.

The musician, and Austin North‘s older sister, is premiering the music video for “Bad Timing” exclusively on and also spilled some details about the story behind the song.

“There was definitely a story I wanted to tell [with the video,” Loren tells us. “Whenever it’s super personal to me, I always want to be super hands on with the whole production of the music video.”

She adds about the haunting feel you’ll see: “I was wanting to tell this story of being separated from someone, so when the director came with this cool, mystic feeling storyline, it got me excited with it not only being beautifully shot in a forest and wardrobe I picked myself, but it’s not being too literal either.”

“I like it when a video can be a little open-ended so the viewer can put him or herself in the story, however that looks to them,” Loren says. “But I feel it paints exactly the feeling I want it to for me.”

The video was shot by Glasshouse Visuals and you can grab the song on iTunes now!

Check out Loren’s “Bad Timing” music video below now!

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