Jace Norman Talks Connecting Influencers With Brands Through Creator Edge Media

Jace Norman Talks Connecting Influencers With Brands Through Creator Edge Media

Jace Norman isn’t just an actor and digital influencer, he’s also a co-founder of Creator Edge Media.

The 17-year-old Henry Danger star helped create the company to ensure that digital influencers effectively partner with brands without being overly promotional, and allowing the creators more creative control with the brand marketing.

“I recently teamed up with my good friend Michael Gruen to launch Creator Edge Media—specifically because we were tired of seeing influencers not know how to effectively partner with brands, and brands not know how to work effectively with influencers,” Jace told Forbes. “We took it upon ourselves to solve that problem and connect brands with well-known social media influencers. We wanted to bridge that gap where people would actually care about the product being talked about in the post, and help influencers learn how to integrate it into their brand without being overly promotional.”

“What makes Creator Edge Media different is that we allow our clients to retain more creative control. Most of our clients are actors, so social media is really a side job for them, which means they’d rather make a bit less money to have a team that understands their brand quality over the long term,” Jace‘s partner and friend Michael Gruen said. “This is where having someone like Jace—someone who is known in the industry to produce quality YouTube and Instagram content—allows people to know off the bat that we are the real deal, and ready to win on their behalf. Currently, most agencies represent brands as opposed to celebrities. We only represent the talent, which gives us a lot more of the ability to be selective.”

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