Pia Mia shows off her bright pink hair in her new campaign for Material Girl.
The 19-year-old singer, and fashion director for the brand, debuted the full campaign for the fall collection. Shot at the iconic Madonna Inn in San Luis Obispo, Calif., Pia also styled the campaign.
“Working with Material Girl has been an opportunity to be involved in all aspects of the line – helping to formulate a direction and a vibe, to have my voice heard and my vision seen,” she shared. “For the fall campaign, I styled and accessorized the collection, choose the photographer and decide which rooms at the Madonna Inn to utilize for which outfits.”
Pia added, “It’s important to me for everything I do to be true to who I am and I feel like this campaign is definitely that.”
The new collection will be available this week at Macy’s and macys.com to celebrate the back-to-school shopping season.
Pia Mia looks gorgeous while posing for this Paper magazine feature.
The 19-year-old “Justin Bieber” singer opened up to the glossy about her music, fashion, and more. Check it:
On being discovered in a cafe when she first moved to L.A.: “The wife of one of Babyface’s producers came up to me and randomly was like, ‘Oh, are you a singer?’”
On having control of her career: “You have to be who you are and know what you want to say. I’ve always been sure of that.”
On being the face of Material Girl: “Madonna obviously was not only such a fashion icon but also a music icon. I think that’s why this is working so well, because fashion and music go hand-in-hand for me also. I feel like I’m not good at talking, but I am good at showing my emotions and expressing how I feel in my clothes or in my music.” And now she has millions of fans watching and listening to every moment of that expression.”