“We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience. Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved,” Glu CEO Niccolo de Masi said in the announcement.
Glu Mobile has also helped other celebrities create and launch their own games, including Kim Kardashian and Katy Perry.
The 22-year-old singer enjoyed an evening in with the 26-year-old “Bad Blood” songstress that night.
“Cats and coffee and cooking and @taylorswift,” Kelsea captioned a photo of the two ladies on Instagram. Taylor posted a similar pic and wrote, “Coffee//LOLs//window seat//girls night in//@kelseaballerini.”
Kelsea made a new friend that night when she met Olivia Benson, Taylor’s famous feline friend. She tweeted, “She was skeptical. I was allergic. But it was the beginning of a beautiful friendship.”
While Taylor was not in attendance for the event, her new fashion line for the Chinese market made its debut at Hong Kong Fashion Week that same day. The models reportedly danced down the runway to some of the singer’s biggest hits like “Shake It Off” and “Bad Blood,” according to WWD.
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