Chlo� Grace Moretz Responds to 'Red Shoes' Marketing Backlash

Chloë Grace Moretz Responds to 'Red Shoes' Marketing Backlash

Actress Chlo� Grace Moretz has been outspoken about her feminism and the necessity for female empowerment, so many fans were surprised at a tone-deaf marketing move for her new film, Red Shoes & the Seven Dwarves.

A new advertisement at Cannes depicts a thin Snow White and a heavier one, with the words: “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”

The problem, many online users have pointed out, is that being thinner does not equate to being better or more beautiful.

Chlo�, 20, has taken to Twitter to address the backlash.

“I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team,” she wrote.

“Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety. The actual story is powerful for young women and resonated with me, I am sorry for the offense caused that was behind my creative control.”

Hopefully it’s just a marketing mistake and the actual film is as empowering as it has been billed!

See her full response, and a trailer for the movie, inside.


Red Shoes Trailer

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Photos: Getty
Posted to: Chloe Moretz