'The Bold Type' Changed It's Show Name For An Empowering Reason

The promo pics for Freeform’s upcoming The Bold Type series are amazing!

The cast — Katie Stevens, Meghann Fahy and Aisha Dee — and more hit up the ATX Festival this weekend in Austin and revealed the big reason why the series’ name was changed.

If you remember, when JJJ first announced the show, it was called Issues. So why the change?

“We had Issues for a while but we wanted a more positive term,” creator Sarah Watson revealed on the panel. Another option for the title was Scarlet Women too.

The Bold Type reveals a glimpse into the outrageous lives and loves of those responsible for the global women’s magazine, Scarlet. The rising generation of Scarlet women leans on one another as they find their own voices in a sea of intimidating leaders. Together they explore sexuality, identity, love and fashion.

The series will premiere on Tuesday, July 11 @ 9PM ET/PT.