Bella Hadid Celebrates Launch of Her Joe's Jeans Campaign

Bella Hadid strikes a pose at the launch event for her Joe’s Jeans promotional campaign on Thursday (March 17) at the Sunset Tower Hotel in Los Angeles.

The 19-year-old model celebrated the global launch at an intimate event that evening with a host of VIP guests.

Bella was photographed by Anthony Mandler in a vintage theater in downtown Los Angeles for the campaign photos.

Also pictured: Bella’s sister Gigi leaving her hotel for a photo shoot the next day in New York City.

FYI: Gigi is wearing Parker Smith jeans.

35+ pictures inside of Bella Hadid shooting her Joe’s Jeans campaign and celebrating its launch…