Cole Sprouse & KJ Apa Star in New 'Riverdale' Promo Pic!

Check out Jughead Jones (Cole Sprouse) and Archie (KJ Apa) in this brand new promo shot from the upcoming Riverdale series!

Based on the Archie Comics, the CW adaptation follows Archie Andrews (Apa), who is still the all-American teen, but the summer’s events made him realize that he wants to pursue a career in music – not follow in his dad’s footsteps�despite the sudden end of his forbidden relationship with Riverdale’s young music teacher, Ms. Grundy (Sarah Habel).

Which means Archie doesn’t have anyone who will mentor him – certainly not singer Josie McCoy (Ashleigh Murray), who is only focused on her band, the soon-to-be-world-famous Pussycats. It’s all weighing heavily on Archie’s mind – as is his fractured friendship with budding writer and fellow classmate Jughead Jones (Sprouse).

Meanwhile, girl-next-door Betty Cooper (Lili Reinhart) is anxious to see her crush Archie after being away all summer, but she’s not quite ready to reveal her true feelings to him. And Betty’s nerves � which are hardly soothed by her overbearing mother Alice (Madchen Amick) aren’t the only thing holding her back.

When a new student, Veronica Lodge (Camila Mendes), arrives in town from New York with her mother Hermione (Marisol Nichols), there’s an undeniable spark between her and Archie, even though Veronica doesn’t want to risk her new friendship with Betty by making a play for Archie.

And then there’s Cheryl Blossom (Madelaine Petsch)� Riverdale’s Queen Bee is happy to stir up trouble amongst Archie, Betty, and Veronica, but Cheryl is keeping secrets of her own. What, exactly, is she hiding about the mysterious death of her twin brother, Jason?

Riverdale may look like a quiet, sleepy town, but there are dangers in the shadows.

Riverdale will air in 2017.