Sony Pictures Launches 'Angry Birds, Happy Bodies' Campaign for DVD & Blu-Ray Release!

In celebration of the The Angry Birds Movie hitting DVD and Blu-ray today, Sony Pictures Home Entertainment is launching a nationwide campaign with the American Heart Association called “Angry Birds, Happy Bodies”!

The initiative is designed to get kids moving and having fun being active. It encourages school-aged kids to get in at least 60 minutes of physical activity each day, as recommended by the AHA, and to make physical activity fun for the whole family.

In events coast-to-coast supporting physical education in schools, Angry Birds characters Red, Chuck, and Bomb will join AHA’s remarkable “jump teams” to have students will participate in jump rope challenges that can be a part of their daily fitness routines.

Meanwhile, check out this exclusive clip of stars Jason Sudeikis and Josh Gad – AKA Red and Chuck – playing a hilarious bird-related game below!