Selena Gomez Is a Phenom In New Puma Campaign Photos!

Selena Gomez shows off the new Phenom shoe from Puma!

It was announced earlier this year that the 25-year-old entertainer joined the Puma family and now her first full campaign is here!

“This bold shoe was built for bold women. That is why PUMA‘s newest female ambassador, Selena Gomez, acts as the perfect embodiment of this dynamic shoe,” the brand said. “As the ultimate multitasker, she represents women who need to power through their workouts and their days. With IGNITE foam and open mesh inserts, the Phenom is built for just that.”

“Guys- I’m so excited to share my first campaign for the new @PUMA Phenom. #DoYou,” Selena captioned one of the photos on Instagram.

Click through the gallery to see Selena‘s full campaign for the new Phenom shoe, which you can now purchase in select stores and at Puma.com!