Jace Norman on His Digital Influencer Agency Creator Edge Media: 'This Isn't Team 10'

Jace Norman is opening up more about his agency Creator Edge Media and how they are far from being like Logan Paul and Team 10.

The 17-year-old Henry Danger star started the company to ensure that digital influencers effectively partner with brands without being overly promotional, and allowing the creators more creative control with the brand marketing. But he wants to assure everyone that he isn’t trying to be like Team 10 in any way.

“I don’t do pranks. I don’t smash Ferraris. I don’t light things on fire. I don’t live in a house with a bunch of other kids,” Jace said. “This isn’t Team 10. This is an actual business. Team 10 is like a boy band, they’re a group of entertainers. We want to help people grow their own brands, not just my brand.”

“YouTube is like the Wild West right now,” he added. “The whole landscape is changing. Coming from TV, which has been going on for 50 years, there is a whole system in place and people at every step. It’s, like, first you have auditions, then you do this, and this, and this. There’s checks all the way up.”

As for starting something new and much needed, and being a young face in the industry that has been going through it, Jace said, “There’s nothing established right now. We want to come in early and establish a system because we know these people, we know how they tick, and I’m friends with all of them. It’s just natural.”

“The people I represent are in my circle. They’re no strangers. I’m not coming in from a corporate level like, hey let me work with you. I know them.”