James Charles is finally ready to launch his own beauty brand!

The 20-year-old makeup YouTuber, who has collaborated on an eye shadow palette with Morphe, recently opened up about starting his own company.

“I didn’t want to do it [before] because I didn’t have a solid concept. I didn’t want to put out something that was ridiculous just to slap my name on it and get a few extra dollars in my bank account,” James shared with WWD. “I definitely won’t be doing another palette anytime soon, [but] I do finally have a solid concept for a brand that hopefully will be something new in the market.”

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