Mr Potato Head Is Being Reimagined, Going Gender Neutral & Dropping The Mr

Mr Potato Head will now be called just Potato Head!

The iconic toy is getting a reimaging and getting a gender neutral makeover.

It was just announced today (February 25) that the all new “Create Your Potato Head Family” will be launching this fall, and is a celebration of the many faces of families allowing kids to imagine.

Kids can create their own Potato Head family with 2 large potato bodies, 1 small potato body, and 42 accessories, their potato family can have up to 2 parents, and a baby.

“Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo to promote gender equality and inclusion,” the company said in a press release. “In the fall, the new Potato Family Pack ‘Create Your Potato Head Family’ will celebrate the many faces of families allowing kids to imagine and create their own Potato Head family.”

The name change will come with a fresh new look “with a whimsical color palette and more inclusive messaging along with new product to appeal to the modern consumer.”