Ariana Grande Dishes On R.E.M. Beauty & Holding That Secret For So Long

Ariana Grande is opening up about the upcoming launch of her new beauty line r.e.m. beauty!

The 28-year-old The Voice coach and singer will be dropping her line this fall and recently dished on keeping the secret, structuring the release in stages and how there are more and more female musicians getting into the beauty space.

Click inside to read more…

“Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being like, ‘I don’t know’, sweating. It was so hard to keep a secret for this long,” Ariana told Allure magazine for her October cover.

“Our main gateways to our dreams, our emotions, our everything. They’re our main storytellers and sources of communication. I feel like you can emote more with your eyes than you can articulate sometimes,” she added about the structured release of the line, with eyes coming first.

As for the ever-growing number of female artists starting beauty lines, Ariana says she wears her peers’ makeup and that you can never have enough!

“I’ve thought a lot about this, of course, because I don’t want to just hop onto any bandwagons ever. I think that…I wear my peers’ makeup as well, just like I listen to their music,” Ariana shared. “I’m not going to say, ‘Oh, there’s too many female artists.’ I love and I’m [a] huge fan of my peers that do both, and I think that it’s just another way to tell stories. Because you can never have enough makeup, just like you can never have enough music.”